Temperature Sensitive
Labels Can Tell
If Your Wine Is Too
Hot or Cold
Wineries are beginning
to use thermochromic ink to identify optimum temperatures.
No
one wants to drink a glass of 85 degree Cabernet Sauvignon. Nor do we care to
sip Sauvignon Blanc at near freezing temperatures. And yet, despite the fact
that we all agree on these points, it is not uncommon to find perfectly good
wines served way too hot or cold. Who do you blame? The server? The sommelier?
The bar owner? Your fridge? To combat this problem, one Australian winery is
launching a new temperature sensitive wine label that displays a color chart
showing optimum temperatures across a broad spectrum of wines, Riesling, Pinot
Noir, Shiraz and so on, and identifies the temperature of the bottle in
your hands, so you can see whether it's ready to be poured.
The
idea is simple, even if the science to make it work is not. Thermochromic ink
changes color depending on the temperature of the bottle. So, for example, the
hypersensitive part of the label turns green when white or sparkling wine has
reached the perfect temperature and turns fuchsia for red wines.
Innovative
as this technology sounds, Wakefield Estates has been using it since last year
on its Taylors Estate Pinot Gris and Sauvignon Blanc wines. It
developed the system after learning that a majority of Australians drink wine
straight from the refrigerator when it is still too cold, and that one in five
people regularly drank wine right after it had been stored in the freezer.
Ice-cold Chardonnay, anyone?
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